A strategy for success
The Team
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Andrew J Butler
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“However, for properties of a more individual nature I believe that our specialist Fine & Country estate agency division offers an unrivalled marketing combination through our specialist marketing suites in Leeds, backed up by over 200 Fine & Country estate agency branches on our National Network, including our Fine & Country flagship office in Park Lane, Mayfair, London.
Whilst many Leeds estate agents ‘upper market’ branding includes little more than an upgraded sales brochure, I believe that our marketing in the national press, on a national website fineandcountry.com elevates the profile of some of the most desirable properties for sale in West and North Yorkshire.
Our commitment to our Fine & Country clients is demonstrated by our dedicated sales team exclusively selling Fine & Country properties ensuring an unrivalled quality of ser vice for our selling clients and our register of discerning property buyers.”
Introduction
Fine & Country Estate Agents- the refreshing approach to marketing and selling exclusive homes, combining individual flair and attention with the local expertise of an independent estate agent to create a strong national network with a very powerful marketing ability.
Instruct a Fine & Country estate agent, sit back and relax as you watch a unique marketing strategy spring into action for you. We believe that we have much to offer people looking to buy quality housesfor sale.
Importance of Exposure
Presenting your property for sale professionally to the widest possible market place enhances your chances of achieving the best price in the shortest time.
The more expensive executive property offered for sale demands a more extensive presentation in order to enhance the character of the property, the location, the area, the facilities and the lifestyle - for all the prospective buyers. The widespread exposure of your property is crucial. In today’s market not only is the mobility of buyers greater than ever, but also the ways in which they may access information about property for sale.
Your prospective house buyer could come from, quite literally, anywhere - through local and regional marketing, through national newspapers and magazines or, increasingly, internationally using interactive technologies such as the internet, touchscreens and mobile phones.
Independent Expertise
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Every Fine & Country agent is a member of either The Ombudsman Scheme for
Estate Agents or The Royal Institute of Chartered Surveyors.
You will be treated properly and with respect by a team of trained property professionals. You will benefit from all of their local knowledge, experience, expertise and contacts and their well trained, educated and courteous staff. You will be assisted, advised and informed through each stage of the whole property sale wether you are selling through our showroom in Leeds or Wakefield.
Professional Presentation
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A national network of professional photographers and floor plan surveyors can ensure your property is shown in its best light and you will have the ability to be part of the process, approving the shots to feature in your brochure.
Local Expertise
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local knowledge, expertise and contacts.
You directly benefit from regular local property advertising across leeds and Wakefield and exposure - and also press relations and market presence. With our local in-depth knowledge of the type of people who may be interested in buying your property, we already have a register of potential purchasers. This can be further enhanced through state of the art technology that enables your agent to identify prospective house buyers using up to date databases of prospects and then targeting likely candidates as soon as your property becomes available. This ensures that your home reaches the widest available market place - vital in ensuring you achieve the highest possible sale price for your property.
Of course, as local independent estate agents, your agent knows the market place intimately – local executive property values, the advantages, features and benefits of the vicinity including schooling, transport, future developments and industry.
Your Fine & Country agent will assist and guide you through the whole transaction - and help you by offering an understanding of local companies and our relationships with professional service providers such as solicitors, surveyors, conveyancers, independent mortgage advisers and accountants.
Regional Strength
Experience has proven the value of regional property marketing, since a high proportion of your potential house buyers are already in the county.
Nowadays the mobility of house buyers is greater than ever; people are prepared to travel considerable distances in order to ensure their home is just right - yet still remain in contact with family, friends and business.
You will benefit from regional exposure from the county's 8 Fine and Country offices and from regular presence in the regional newstrade and the increasingly important ‘country lifestyle’ magazines.
The Fine & Country magazine, ‘Prestige Properties’, is sold through leading newsagents - WHSmiths, Menzies, etc. In addition, it is distributed to professional bodies, doctors, dentists, solicitors, accountants and all suitable applicants from a huge database - and is available through Fine & Country offices.
Almost 200 estate agency offices, including London and many other regional centres, provide important links to the upwardly mobile corporate communities.
London and National Marketing
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Fine & Country brings together a wealth of experience and know-how to design a suite of national property marketing options that can be tailored to suit your individual property requirements. In it, we have laid out all the options available through Fine & Country from The Sunday Times (probably the most extensive advertising section in the UK) to the classified section of Country Life.
In addition, based in Park Lane, London, we have our own PR department specialising in Fine & Country property, dedicated to developing relations with the property journalists in the national media. This is rapidly becoming a recognised source of quality property for the national press.
Our showrooms in Park Lane are amongst the best placed in Europe, attracting clients from all over the world. Fine & Country’s courteous staff and directors will be on hand to assist and maximise the potential sales opportunities with both the London and International markets. Using state of the art technology, your property is made available 24 hours a day through our touchscreens.
International Marketing
Of increasing importance is the international market place.
From expatriates returning to the UK and international investors, to relocating executives of global companies, Fine & Country will ensure your property is available on an international level.
Fine & Country’s association with The Guild of Professional Estate Agents, a 700-strong national network of independent estate agents, affords a further association with FIABCI - the world’s leading Real Estate Agent affiliation and, increasingly, Fine & Country is developing our overseas liaisons and partnerships.
fineandcountry.com, internationally registered as a world-wide commercial organisation, carries one of the finest and most varied selections of property for sale in the UK. The site is carefully managed; investment in search engine placement has delivered record levels of traffic as the site is increasingly recognised and sought after as the website of choice for high quality individual and period homes.
A unique feature of the site is that each property has its own ‘site within the site’, with its own URL and code, allowing each property to be found individually on the search engines and affording potential purchasers direct access to your property.
Also, your property is automatically featured on the sites propertyfinder.co.uk, propertyplatform.co.uk and timesonline.co.uk.
Prestige Properties & The Property Magazine
Fine & Country members are the only estate agents in the country to distribute their own monthly property magazine through both the newsagency trade and their own offices. Currently one of the fastest growing titles in the country, Prestige Properties Magazine provides a national view of the upper quartile of the property market, combined with interesting ‘home and interiors’ articles. Prestige Properties Magazine is rapidly becoming a ‘must have’ for both the discerning property purchaser and vendor.
Fine & Country enjoys a close relationship with the Guild of Professional Estate Agents - a network of around 700 independent estate agents whose combined strength and experience helps with selling houses. The Guild publishes the Properties Magazine, distributed through each of its members’ local offices, local companies, personnel departments, hotel, doctors, dentists and solicitors etc.
The combined effect of these two publications is a focused access to the ‘market on the move’. Prestige Properties brings with it the additional benefit of newstrade distribution, and is a specialist publication targeted at a very specific audience - people interested in purchasing prestige properties.
Country Illustrated & Country Life
Country Illustrated is a fast growing high quality magazine for the countryside. A monthly publication, with a large and affluent pool of over 24,500 existing subscribers allied to the 20,000 copies for sale every month at newsagents nationwide, it has a readership of well over 50,000 people, to whom the best things in life come naturally.
Country Life boasts probably the best known property advertising section in the world. A weekly publication, it contains significant volumes of high value country homes advertising, as well as weekly property editorial. All areas of the UK, as well as international features, are included.
The combined effect of these two publications is monthly access to over 100,000 members of the country’s most discerning market place - associated with the ownership of property and related activity. Most applicable for those properties in excess of £1m.
Horse & Hound, The Field & Condé Nast
Horse & Hound - the place to advertise equestrian property! A weekly magazine that has a national circulation & features weekly property advertising, as well as a monthly property editorial column.
The Field - an ideal advertising medium for country estates and agricultural property.
Areas that regularly feature include Scotland, Wales, Yorkshire, the West Country and East Anglia.
Condé Nast titles have a monthly circulation of 323,000 and include Tatler, House & Garden, Vogue and GQ. This monthly property section covering London and the South East of England offers a glossy environment for your properties as well as a longer shelf life. Although not renowned for achieving high numbers of responses, it is known to generate quality enquiries. All areas of the UK, as well as international features, are included in editorial features.
Telegraph, Sunday Times, Evening Standard
The main property section of the Daily Telegraph runs on a Saturday as a stand alone supplement, with an additional section that runs in the Sunday Telegraph. All areas of the UK, as well as international features, are included and on both days a significant amount of space is dedicated to property editorial.
The Sunday Times ‘Home’ section is a popular and widely read stand-alone section, published on a weekly basis and with a circulation of 1.3 million (and a readership of 3.4 million). Property advertising and editorial covers all areas of the UK, as well as international advertising. Fine & Country takes a regular and significant advertising presence in this publication with sometimes staggering response levels.
Homes and Property - a popular weekly stand-alone section is distributed free with the Evening Standard each Wednesday. It usually has about 60-80 pages of advertising and editorial - mainly for London proper ties and new developments - and has a circulation of just under 500,000, with a readership of over 1 million.
Fine & Country -estate Agents Leeds
Fine & Country Homes; Luxury executive property in Leeds including: East Keswick, Thorner, Wyke, Guiseley, Horsforth, Pudsey, Calverley, Oakwood, Roundhay, Baildon, Bradford, Adel, Bramhope, Barwick in Elmet, Scholes, Pool in Wharfedale, Menston, Wetherby, Harrogate, Boston Spa, Lindley, Follifoot, Pannal, Huby, North Rigton, Burnbridge, Weeton, Bardsey, Linton, Sicklinghall, Kirkby, Overblow, Collingham, Clifford, Bardsey, Pool in Wharfedale, Aberford, Knaresborough, Tadcaster, Thorpe Arch, East Keswick, Tockwith, Spofforth, Leathley, Beckwithshaw, Dunkeswick, and Garforth
Fine & Country Estate Agents Wakefield
Fine & Country Homes; Luxury executive property in Wakefield including: Sandal, Woolley, New Miller Dam, Notton, Walton, Chapelthorpe, Morley, Rothwell, Woodlesford, Oulton, Methley, Darrington, Emley, and Wentbridge.
and across West and North Yorkshire.
